Like the last raver dancing as the trance is unplugged, the DJ world has been left lonely and disoriented at the news that Panasonic has decided Technics SL-1200 and SL-1210 turntables will cease production early next year.
Although no concrete word from Panasonic has been confirmed, many tech blogs are spouting obituaries for the turntables, and several claim to have translated a Japanese press release confirming the news. However, Panasonic's global site sows no trace of the news, leading some optimists to believe it's not true, and some sceptics to believe they just haven't got around to officially telling us yet.
Due to their direct drive mechanism and sturdy build, the SL-1200 and SL-1210 have been the mainstay of the DJ community since their advent in 1972. But with a decline in sales over the last few years - now down to five percent of what they were a decade ago - it's hardly surprising if Panasonic has decided the line is no longer profitable.
According to dance music mag Resident Advisor, Panasonic released the following statement about the deck's end:
After more than 35 years as a leading manufacturer of analogue turntables, Panasonic has regretfully taken the decision to leave this market. However, Panasonic will continue to sell headphones under the Technics brand.
We are sure that retailers and consumers will understand that our product range has to reflect the accelerating transformation of the entire audio market from analogue to digital.
In addition, the number of component suppliers serving the analogue market has dwindled in recent years and we brought forward the decision to leave the market rather than risk being unable to fulfill future orders because of a lack of parts.
Whatever the reason for the turntables' demise, it's a sorry day for DJ's ( and ravers ).